Eat Like a Champ is building Danone’s credibility and reputation as a health partner with key stakeholders (government, NGO’s, local authorities) and the general public.
We are becoming a stakeholder for our stakeholders: Danone was invited by the Mayor of London to be their main Healthy Schools partner. This gives our teams potential access to 2,400 London schools.
The program proves to be a great incentive: 50% of Danoners volunteer for it annually.
UNDERSTANDING DRINKING & EATING PRACTICES
In each country, the local nutrition and health contexts vary vastly. True, eating starts by fulfilling the body’s needs. But defining a diet is not just a measure of what people eat.
It also consists in identifying social interactions, how people organize their food and the reasons behind these choices. Because beyond nutritional needs, we also eat sense and symbols.
Through its NutriPlanet programme, Danone Nutricia Research aims to understand this whole in order to develop locally relevant solutions and products.